The hottest lighting enterprises set foot in the e

2022-08-12
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Lighting enterprises have been involved in the electrical industry since the Eleventh Five Year Plan period, with the rapid development of China's economy and the acceleration of rural urbanization, it has greatly stimulated the demand of the electricity market. Since the Eleventh Five Year Plan period, with the rapid development of China's economy and the acceleration of rural urbanization, some domestic brands have greatly stimulated the demand of the electricity market, Some domestic brands have taken the opportunity to rise rapidly, showing a strong momentum of development

at present, the domestic electrical market is mainly dominated by international brands, such as Schneider, Siemens and other international brands have high brand awareness in China. Among them, the first-line electrical appliance brands such as feidiao, bull, Chint, OPP lighting, Midea, TCL, Schneider and Hongyan are using their channel advantages to penetrate the second and third tier markets, while the second-line brands such as feidiao, shidun and Jiadi are also growing very fast

three pillars of production bases

the domestic electrical industry has formed a three pillar situation: Jiangsu, Zhejiang, Luzhou, Guangdong Pearl River Delta and Hunan. Among them, the electric industry originated in Zhejiang Province. At present, the domestic well-known electrical brands are mainly concentrated in Jiangsu, Zhejiang and Lu areas, and the representative enterprises are Luo Gelang, Simon, feidiao, Longsheng, Taili, Chint, etc. Chint and Hongyan are relatively strong in Jiangsu and Zhejiang areas. Chint wall socket ranks second in the domestic market, only second to bull, while Hongyan appliance ranks first in China in terms of electrical wiring

at the beginning of reform and opening up, Wenzhou people established China's earliest electrician cluster in zhuangquan, Longwan District, which once accounted for about 70% of the national electrician share. Now, there are more than 2000 electrician enterprises in Wenzhou, including 200 brand enterprises, accounting for about 10%. There are only 10 enterprises with sales of more than 50million, most of which are fourth tier enterprises, focusing on OEM or foreign trade. At present, people's electrician switches and flying eagle switches are relatively well-known

the brands of electrical products in the Pearl River Delta to help these fast-growing industrial industries improve efficiency, productivity and profit margin are: TCL International electrician, Qisheng, Matsumoto, Jinli, Junlang, shidun, Jiadi, lanneng, Tianlang, Rex, IDV, Opel, Tianji, etc. The main manufacturers that realize computer control, data processing, display and other functions are concentrated in Shunde Leliu and Zhongshan Xiaolan. Among them, Shunde Leliu focuses on most of the older domestic brands, such as Foton, Jinli and Matsumoto. Due to the foundation laid in the previous ten or twenty years, there are few market dynamics. Moreover, some lighting brands in Guangdong are also using their channel advantages to enter electricians. The representative enterprises are Foshan Lighting, OPP lighting and Rex lighting

according to incomplete statistics, there are more than a dozen switch enterprises in Hunan region, among which the more representative ones are deep thinking, guipai, Haoyi, etc. the characteristics of Hunan electrical enterprises are strong regional coverage, which is mainly aimed at regional markets. For example, deep thinking, guipai generally takes the third and fourth level markets, and its points penetrate the counties and towns in Hunan region, but it is not very prominent in the national market

multi channel distribution: real estate accounts for 90% of the market capacity

in terms of market, sales are mainly concentrated in East China, South China and North China. According to sales, the country is divided into three types of switch socket markets: the first type of consumer cities are Guangdong (Guangzhou, Shenzhen), Beijing, Zhejiang Hangzhou, Shandong Jinan, Shanghai, Jiangsu, Anhui, Hefei, which account for 85% of the market, and are all municipalities directly under the central government or provincial capital cities, Most of the products operated in these cities are big brand products, and the market competition environment is relatively healthy; The secondary consumption cities are Tianjin, Chongqing and provincial capital cities other than first-class cities, which have large demand, more small brands participate, and the market is not standardized; The three types of consumer cities are widely distributed, with many domestic manufacturers, mainly local products, and no brand concept

in terms of channel sales, at present, more than 90% of the annual market capacity of electrical products in China is brought about by the development of the real estate market. In addition, the decorative building materials market, hardware market, building materials supermarket, home decoration companies, lamp stores, wire wholesale stores, hardware wholesale stores, plumbing stores, electrical groups and even grocery stores are also the main distribution channels. Among them, the lighting store channel is mainly the agent of Guangdong electrical appliance brands, and the hardware channel is collectively referred to as class C channel, which is characterized by dense distribution and poor quality throughout the country. It is the main point form in township areas

according to statistics, at present, the market share of the electrical industry is 20billion, and the electrical switch socket has a small market share in the country, but there are four or five thousand enterprises, about 15 enterprises with annual sales of more than 100 million yuan, about 40 enterprises with annual sales of more than 50 million yuan, and most of the rest are concentrated within 50 million yuan. The whole industry is dominated by small and medium-sized enterprises, resulting in a large number of fake and shoddy products in the market, It has an overall impact on the independent innovation and R & D level of switches and sockets in China, but fortunately, the electrical market has not yet formed a monopoly pattern, and there is a huge space for the growth of first-line and second-line brands

high profit and after-sales service saving: lighting enterprises get involved in electricians

electrician products have high profit margins and worry free after-sales. In addition, the price of single switch products is low, and consumers' attention is low, which takes up little display space. At present, many lighting enterprises have set foot in the electrical business and achieved good results

in the early stage, TCL was the first enterprise to enter the electrical switch. After its successful case, traditional lighting enterprises such as OPP, Rex, Foshan Lighting, etc. have crossed the border to do electrical business. Due to the high cost of mold opening and large equipment investment, at present, the electrical departments of most lighting enterprises exist in the form of OEM. Most lighting manufacturers choose professional manufacturers to OEM, and few enterprises can produce by themselves

lighting enterprises have obvious advantages as electricians. Taking Foshan Lighting as an example, Foshan Lighting can wholesale all kinds of plywood, particleboard, medium density fiberboard and other wood-based panels and decorative wood-based panels, with bulbs, bulbs, hardware as its strength. It has channels and funds. Once it gets involved in electrical products, it can use the original channels, and the distribution can immediately penetrate the first and second tier urban markets. It is understood that Foshan lighting switches mainly exist in the form of OEM. Due to its brand and channel advantages, its shipment volume is even higher than that of some domestic second-line switching appliance enterprises. Recently, fozhao lighting announced that the electrical products division will operate independently. According to insiders, Foshan Lighting will be involved in the production of switching appliances, but the OEM business will still exist

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