The hottest lighting industry in China has entered

2022-08-15
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China's lighting industry has entered the "stock market" state

as China's lighting industry has entered the "stock market" state, the market competition of many enterprises and dealers is the competition for the stock market. Of course, in 2017, there were also a number of enterprises living a "nourishing" life, that is, some lighting enterprises mainly for export. Why are they doing well? This is because the global lighting industry is still in the state of "incremental market"

in an instant, by the end of 2017, all enterprises are also busy checking the harvest of this year. Recently, big lighting also visited some enterprises and businesses to listen to their views and views on the lighting market in 2017. From different positions and perspectives, every enterprise and business has different views, and has different attitudes towards its own harvest in 2017. However, we all have a common puzzle, that is, "I feel that business is getting harder and harder year by year!"

in market economic behavior, one is rational analysis, which is based on data; One is perceptual analysis, which we call "business smell". Whether enterprises or businesses, the feeling of "difficult business" is a kind of "business smell". When everyone has this feeling of "difficult business", it shows that the lighting market is really sluggish

for example, what is the "stock market" for operators? It is a relatively saturated market, that is, a market with low or no growth. According to the statistical data of CSA, the market size of China's lighting industry in 2011 was 364.8 billion yuan; In 2012, it was 419.6 billion yuan; In 2013, it was 470billion yuan; In 2014, it was 520billion yuan; In 2015, it was 564billion yuan; In 2016, it was 578billion yuan. It has a certain elasticity, high strength and wear resistance, and good insulation performance, so it has been increasingly used in the construction industry. The market growth rate of the lighting industry in China is 20%, 15%, 12%, 10%, 8%, 5.5%

from this series of data, China's lighting industry market will stabilize at about 600billion yuan in the future, the growth rate will narrow, and it has entered the state of "stock market"! (Note: for the market scale of China's lighting industry, the statistical methods and statistical caliber of different units are different, and the data also differ, but the state reflected in the data is that the growth rate is narrowed.)

as China's lighting industry has entered the state of "stock market", the market competition of many enterprises and dealers is the competition for the stock market. Due to the rapid growth in previous years, enterprises and businesses can earn income from the incremental market, so they will feel that business is not so difficult to do. Now I feel that "business is difficult to do", which is essentially caused by the more intense market competition in the "stock market" state

even when China's lighting industry enters the state of "stock market", we can still see that excellent brand enterprises represented by listed companies such as AUP, Rex, Foshan Lighting, sunshine lighting, etc. still maintain an average annual sales growth of more than 20% in recent years! In the "top 100 list of big lighting" released by the whole platform of big lighting, the annual sales of top 100 enterprises also increased significantly

in this way, excellent brand enterprises continue to carve up a larger market share in the stock market and continue to create new performance highs one after another! When the whole market scale of China's lighting industry is in the state of "stock market", the market of many small and medium-sized enterprises and businesses will naturally be "cut", and you will feel that "business is becoming more and more difficult!"

similarly, although the entire Chinese lighting industry is in a "stock market" state, the performance of different categories is different. As we all know, in the past three years, many enterprises have not been able to skillfully apply the impact tester after purchasing it. Thanks to the promotion of landscape lighting and lighting projects, the performance of outdoor landscape lighting enterprises has been greatly improved, and listed companies such as lyade, Zhouming, mingjiahui, huati have benefited from this

however, since most of this project is directly ordered by enterprises, the "benefits" of merchants are not many. While the landscape lighting market is growing strongly, with little change in the overall market size, the market size of other categories naturally declines, such as ordinary light sources and ordinary commercial lighting categories, which is also reflected in the "feeling" of enterprises and businesses in corresponding fields

of course, in 2017, there were also a number of enterprises living a "nourishing" life, that is, some lighting enterprises focusing on export. Why are they doing well? This is because the global lighting industry is still in the "incremental market" state! The specific situation will be decomposed next time

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